My Green Heart Philosophy

At the core of the My Brighton’s philosophy is our Green Heart; a symbol of love and respect for people, the planet and a commitment to a sustainable future. It focuses our business ethics toward a healthier, kinder future for all life.

How it started

To us there’s more to being green than simply lip service. It is a feeling, one that must come from the heart. Our Green Heart is a movement that was inspired by seeing the waste and carbon footprint that travel can create. Founder Andreas Thrasyvoulou felt so strongly about this that he bought his learnings back from his travels to create something very dear to him and us. Andreas understood that being environmentally sustainable is a journey, which will never really be complete, so he moved to encourage the hotels to think more sustainably.

Green Heart in Action

Our Green Heart philosophy is not just words, but actions. We’re proud of the steps we take every day to demonstrate our commitment to this guiding philosophy. We also select partners who support our vision and can further enhance our positive impact on the environment.


Great Heart encourages in-room recycling by providing separate rubbish containers for guests. This ensures as little as possible ends up in landfill sites. We work with bin collection company The Recycling Partnership, that operates a ‘zero to landfill’ policy.

Non-Toxic Cleaning Products

My Brighton are committed to using non-toxic cleaning products and use Hepburn chemicals in all hotels. Hepburn is the world leader in delivering sustainable environmental solutions to the hospitality industry. We also installed Air One ozone machines which kills bacteria and purifies the air.


We use energy saving lightbulbs in all our hotels. Going further still, we have solar panels on the roof too.

Life Water

We supply Life Water for guest’s use. Every bottle of Life Water used funds clean water projects across the globe.